Basic information on the periodical Lesnická práce

Frequency: a monthly, issues in the first week of every month
Definition: the periodical is designed for forest science and practice
No. of copies: 4 200 pcs (for subscribers only)
No. of readers: 20 000

Target group: state administration, forest administrations, forest associations and unions, Association of Village and Private Forests in the Czech Republic (SVOL)

First number published: in January 1922 (the oldest specialist forest periodical in Europe)
89th volume
Locality: Czech and Slovak Republic

Publisher: Lesnická práce, s. r. o.
Zámek 1, PO Box 25
CZ-281 63 Kostelec n. ?. l.
Telephone and fax: + 420 321679 413 – 4
www.silvarium.cz

Manager: Oto Lasák +420 604 21 11 66
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Editor in chief: Jan P?íhoda +420 604 21 11 72
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PR and advertising: Mrs. Nataša Raevová +420 604 21 11 75
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Technical information:
binding: V2 
print: offset
paper: cover - 135g chalk coated paper, matt 
inside - chalk coated paper 100g, matt (volume)
screens: cover – colour print - 150/60

before edging 234 x 289 mm
after edging 210 x 285 mm
mirror 185 x 255 mm
No. of pages: 64+4
inks: 4/4 full-coloured

Sizes of advertising surfaces:
1/1
additional cutting margin 210x285 mm (+ 3 mm overlap to all sides)
mirror 185x255 mm

1/2 height
additional cutting margin 103x285 mm (+ 5 mm overlap to all sides)
mirror 90x255 mm

1/2 width
additional cutting margin 210x140 mm (+ 5 mm overlap to all sides)
mirror 185x125 mm

1/3 height
additional cutting margin 72x285 mm (+ 5 mm overlap to all sides)
mirror 58x255 mm

1/3 width
additional cutting margin 210x93 mm (+ 5 mm overlap to all sides)
mirror 185x83 mm

1/4
mirror 90x125 mm

1/8
mirror 90x60 mm

Type of documents: 
1. printed original + CD with texts and logos
2. document created in programs:
QuarkXpress 4.11, Adobe Illustrator 9.0,
Adobe Photoshop 6.0, Corel Draw 9.0, PDF
3. in films – CMYK (every ink (colour) separately)
Type of media: 
FDD 3,5, ZIP 100, JAZ 1GB, CD-ROM, external HDD, by e-mail in PDF quality Print or Press

Price List of advertisements (rear part – light green and brown columns):  
(exclusive of 19 % VAT)

Cover – colour print 4/4:
1/1 2nd full-page 1 600 EUR  
3rd full-page 1 600 EUR
4th full-page 2 000 EUR

Inside advertisements – colour print 4/4:
2/1 opening 1 600 EUR
1/1 full-page 1 200 EUR
1/2 page 600 EUR
1/3 page (column) 500 EUR
1/4 page 400 EUR
1/8 page 240 EUR

Commercial presentation column - text (A4) 600 EUR 
Sewn-in or inserted advertisement: contract price (insertion, g, data base, postage)
Inserted advertisement (production A4 4/4) 1 000 EUR
Inserted advertisement without production (delivery term as per agreement 800 EUR
DISCOUNTS – can be enforced within one calendar year only 
- on repeated advertisments 2x - 5 %
3 - 4x - 10 %
5 – 6x - 20 %
7 – 11x - 25 %
12x - 30 %
- on advance payment - 3 %
- quantity discounts + combined advertisement in the periodical Sv?t myslivosti as per agreement

Additional charges
- for a concrete location based on client’s wishes +10 %
- for a graphic design based on difficulty 5 - 15 %

Advertising agencies‘ commissions: 10 -15 % 


Further rules
• the advertisement is standard separated by a line designating advertising
• the periodical does not provide advertisers with an exclusiveness
• advertisements are accepted by official deadlines of every copy only given in periodical imprint
- after this date the advertisement can be published in periodical rear part agreed with the editors  
- (regular light green and brown columns)
• other rules are governed by LP General Rules 

GENERAL CONDITIONS OF ADVERTISING:

Order placed in writing (by e-mail:  Tato emailová adresa je chráněna před spamboty, abyste ji viděli, povolte JavaScript ) shall include business name, I? (firm’s identification number), DI? (firm’s taxation identification number) full address, bankers, stamp and concrete demands for publishing.
A conformable quality of documents is a necessary presupposition of securing a perfect order result and client’s satisfaction.
In case of parallel demands on the part of advertisers for an advertisement surface (space), the editors respect the first of them. In these cases another advertisement location or a substitute publishing date can be chosen as per agreement.
Advertisement order must be sent by the 5th day of the preceding month at the latest.
Editors reserve the right to refuse an advertisement which violates the ethical codex of advertising.
CANCELLATION: before publishing - 5 days, a 10 % charge, 
- in less than 5 days the advertisement cannot be cancelled